Evolution - How your Site Evolves over Time

When we first started out building websites in 1999, HTML-version sites were the norm and we would spend endless hours tweaking specific pages. We used Photoshop then (as we do now) to handle the graphic design and web design, and we did our coding in in Notepad or Textpad, with a brief detour into using Homesite. We still hand-code our CSS stylesheets and custom modules.

10K Webdesign circa 2004: circa 2004

When we started our business in 2004, we realized that many of our clients wanted to have more control over their website instead of having ongoing maintenance packages. Our typical project was a redesign and conversion from a straight HTML-based site to a content management system -- and most of our customers were able to move forward updating their own pages, announcements, calendar events, and blog posts.

Starting in 2008 we became very interested in Wordpress as a blogging tool - we'd integrate it into an existing website to provide more lively database-driven posts.

In 2009 we started building almost exclusively using the Drupal framework. This open source tool has plenty of features, from mapping to e-commerce, to membership dues-paying, to online content access and digital delivery, to private messaging, Facebook-style status updates, slideshows, and self-organized groups. It's free and it has a learning curve, but once you are past the initial training period you can create almost any new function you need.

We've now focused ~90% of our efforts towards website design and development that is easy to deploy, easy to update, and secure, robust, and easily modified and improved. The Drupal framework offers so much flexibility and power that most of the big newspapers, most major United States-based record labels, and tens of thousands of small businesses and non-profit organizations use it. Even the White House coverted to Drupal, so we feel like our clients are in good company.

During our pre-planning and post-launch efforts, we've been focusing on the marketing of your company and your process to develop your marketplace.

• Who will purchase your product or service?
• How do you encourage your customers to care?
• How do you include your clients in your decision-making process?
• What kind of transparency do you offer?
• Why do visitors want to come to your website?

There are many ways to reach out and connect with your marketplace wherever they may be online. Evolution means moving away from thinking with an outdated mentality and instead thinking with fresh, viable, and new ideas on how to communicate your core message.

We look forward to working with you on your project.