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Gramercy & Co.
Type of Site:
E-commerce
Website Link:
This luxury goods marketplace is a "Modern Atelier". The website features e-commerce, reviews, blog, category search, and a smooth product details zoom page.
Serving a clientele of high-net-worth customers, the site launched in December 2010 with an inventory of 20 products and in one year grew to 150+ products in three main divisions, with an average of $176 per sale.
Special attention to details on this site included:
- The ability for the administrator to easily promote items to the featured section on the homepage
- Winning model and product photography
- RSS Feeds that link directly to Facebook and Twitter outreach.
- Ability to log in with a Facebook account
- Quicktabs on the product details page
- "You may also like" functionality
- ShareaSale integration (an affiliate program) as well as an internal affiliate program.
- A customer "Landing Dashboard" with a status message, friends lists, and private messaging
- Community-building functions such as the award of points upon purchase, custom follow-up messages, and webforms to handle feedback
Principal Monica S. Flores is an equity partner in the company.
Launched:
Launched
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