Gramercy & Co.

This luxury goods marketplace is a "Modern Atelier". The website features e-commerce, reviews, blog, category search, and a smooth product details zoom page.

Serving a clientele of high-net-worth customers, the site launched in December 2010 with an inventory of 20 products and in one year grew to 150+ products in three main divisions, with an average of $176 per sale. 

Special attention to details on this site included:

• The ability for the administrator to easily promote items to the featured section on the homepage
• Winning model and product photography
• RSS Feeds that link directly to Facebook and Twitter outreach.
• Ability to log in with a Facebook account
• Quicktabs on the product details page
• "You may also like" functionality
• ShareaSale integration (an affiliate program) as well as an internal affiliate program.
• A customer "Landing Dashboard" with a status message, friends lists, and private messaging
• Community-building functions such as the award of points upon purchase, custom follow-up messages, and webforms to handle feedback 

Principal Monica S. Flores is an equity partner in the company.