10k Webdesign Website Planning

Use the following to organize your thinking about the website display, your needs for the website, and what type of information to show.

ORGANIZATION name: 

What is your product or service offering?

Primary customer or client base:

Staff size =
Number of Locations =

Your desired website functionality:

(Use this section to determine the required needs for your website, e.g. "private area for staff to manage internal documents" or "calendar of events" or "sell digital products through shopping cart.")

CONTACT INFORMATION

Who is the main contact for any website-related issues?

Primary Contact:

Name:
Title:
Organization:
Phone:
E-mail:
Skype, if any:

Additional Contacts (name and e-mail address)

Overall Website Planning

1) What is the primary purpose/s of the website?

2) What are overall guidelines for design?
Please mention any limitations, specifications, or ideas about the desired design.

3) Who is the target audience/s that will be using the website?
Define your primary, secondary, and tertiary website users.

4) What is the most important message we need to convey through the website?
What is the "call to action" that you need from this website?

5) What are the key measurable actions desired from the website?

6) Any additional limitations or specific needs for this website?

7) What is the budget for this project?
Graphic Design: $
Website Development: $
Domain and hosting is typically around $100 - $200 a year

See our current "products" page for typical price ranges.

8) What are the key dates for this project?
Typical sites take between 12-16 weeks to go from kickoff through launch.

Site Map

Fill in your desired main navigational elements and the subpages within each navigational element.

We request that you prepare the content for each individual page in a separate document: we then copy and paste from that document into the live site.

For example:

Needed on every page:
Privacy, Legal notice, Sitemap, Copyright
Contact Us
What's new
From the Blog
Drop down menu
Sidebar menu

Home Page
Logo and large color photos on home page

PAGES:

I) About Us

Our Values
Board Members
Staff Directory / contact us
Our History

II) Program Services
List programs, services and descriptions, photos, etc.
Meeting Our Mission / Consumer success stories / Media stories, articles/ past newsletters
New Programs/Services/Announcements

III) Resources
White Papers
Membership Associations
Local, state, community partners

IV) Purchase Online

V) Get Involved
Volunteer (List of volunteer opportunities and projects)
Sign up for online newsletter

VI) Calendar of Events
With a list of all events upcoming and a way for people to RSVP and pay online if needed

VII) Job Opportunities
Our list of upcoming job descriptions that are available

VIII) Press Releases
Recent News and Events
Download PDF of Press Packet
Logo for download

IX) Board or Staff Notes
(login section only, with access to board minutes, documents and other downloads)

X) How to Contact
(with link to Staff list, including name, title, description, and link to e-mail for specific staff member)

FAVORITE WEBSITES and why

We like the following websites (list link and what you like about that site)

1) 

2) 

3) 

4) 

Functional Needs

Please review your operational needs and what business processes you want to accomplish, if any, through the website.

1) What types of business processes would you like the website to take over for you?

(For example, a form used to be sent via fax or e-mail but now we want a pre-approval questionnaire.)

2) What paper forms do you currently use that you may move online?

(For example, a paper registration form moved to an online registration form which is then e-mailed to you.)

Please attach copies of the PDF or Word document versions of these forms, if available.

3) What is your wishlist for what the website will do for your organization?

(For example, we need to have the weekly schedule updated by an admin so that we can post and display that schedule in a timely fashion through our website.)

Operational Details - REQUIRED Information

Website DOMAIN name:
e.g. (http://www.mydomain.com, and http://www.mydomain.org also points to that)

Website HOSTING:
currently hosted with ?
Username or account #:
Password:

Does the current hosting have PHP and mySQL enabled?

FTP, if available (to access files)
username:
password:

We request you sign up for the following:

http://www.google.com/analytics : to track web visitor statistics, keywords
username:
password:

Drupal Sites: http://www.mollom.com or

Regular Sites: http://www.recaptcha.net : to help with spam submissions on web forms
username:
password: 

Private Key:
Public Key:

Please have your logo, if available, ready in JPG or TIFF format.

Do you have a color palette? Please let us know, if available.

Do you have a style guide describing fonts, sizes, or placement? Please let us know, if available.

Please start to collect at least 7-10 pictures or stock photography if you need this incorporated into the site.

Photos may be found at:
http://istockphoto.com
http://bigstockphoto.com